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Non-Fungible Tokens (NFTs) – A New Market for Innovative Businesses? at School of Digital Arts (SODA)

Non-Fungible Tokens (NFTs) – A New Market for Innovative Businesses?
School of Digital Arts (SODA)
22nd June 2023

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Non-Fungible-Tokens (NFTs) are digital identifiers, which provide proof of ownership of a digital object, using a code on the blockchain that is linked to the digital content. Because NFTs are unique, they can be transferred or sold, but they cannot be divided or copied.

The NFT market, led by the boom of NFT art, has recorded exponential growth over the last two years with the global market remaining above £1 billion since 2021, despite the ongoing volatility of cryptocurrencies. There are increasing signs of the physical collectable market rapidly transitioning into a digital one. This trend is expected to accelerate as innovative startups, with strong business models, from all corners of the economy, continue to enter the NFT industry.

Join SODA for this exclusive event to discuss the latest trends in the NFT market with industry insiders, and the opportunities of the NFT ecosystem for innovative businesses from the creative, digital and tech sectors. We will be joined by KnownOrigin, a world-renowned, Manchester-based NFT marketplace who was recently acquired by eBay, Andrew King, Senior Lecturer in Games Art at SODA and Paul Massey, NFT Creator.

Ticket price £10 (Including pizza and soft drinks)


5.30pm Welcome to SODA (Kirsty)
5.40pm Presentation: Introduction to the NFTs, Andrew King, Senior Lecturer in Games Art at SODA
6.00pm Presentation: Opportunities and trends of the NFT market for creatives and businesses, KnownOrigin, Manchester-based NFT marketplace
6.20pm Panel discussion: Are NFTs a viable business model? Paul Massey, NFT Creator, KnownOrigin, Andrew, Kadja (Moderator)
7.20pm Networking (food and drinks)
7.30pm Close


Andrew King
Paul Massey, NFT Creator

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