Manchester is leading the 2D revolution and home to the UK’s leading research and innovation association of advanced materials.
Circle Square-based brand and communications agency, Agent, iannounce that its annual All You Read is Love campaign has so far donated £11,000 worth of books to children in the North West.
Now in its fourth year, this impressive achievement exceeds the initial goal of £10,000, making this year’s campaign the most successful to date.
Agent, in partnership with global book distributor Publiship, launched the All You Read is Love campaign with the objective of countering the impact of reduced book budgets on young people in the North West. The campaign aims to spread the joy of reading and improve literacy levels among children facing socio-economic challenges.
Working closely with clients and partners, Agent has created a cherished tradition with All You Read is Love. This year, in collaboration with Liverpool-based Publiship, the agency called upon individuals across the region to participate by donating new or excellently conditioned children’s books at their Manchester and Liverpool Studios. These books will be distributed to charities and community groups working with children in the North West region.
The impact of the campaign has been substantial. Last year, Agent gifted over £8,000 worth of diverse books to more than 1,000 young people, including works by renowned authors, emerging talents, and voices from BAME and LGBTQ+ communities. In support of this year’s campaign, Publiship rallied numerous publishers to donate hundreds of books, demonstrating their commitment to making a positive difference.
Paul Corcoran, CEO and founder of Agent, expressed his excitement, stating, “We started this campaign aiming to inspire a love for reading among young minds and provide them with the tools to explore new worlds through literature.
“Thanks to the generosity and support of our valued partners and the wider community, we have not only achieved but exceeded our ambitious goal. We are hugely grateful to everyone that’s supported the campaign – and there’s still time to get involved!”
Mark Bartlett, ESG Manager at Publiship, said: “We are incredibly proud to partner with Agent for ‘All You Read is Love’. It’s heart-warming to know that through this campaign, we are instilling a love for reading and improving literacy levels among young individuals facing challenges. We are grateful to everyone who has supported this initiative and there’s no better time to get involved and make a difference.”
Agent continues to accept donations of new or excellently conditioned children’s books to further extend the impact of All You Read is Love. Those wishing to take part in the campaign can donate books to both its Liverpool studio and Manchester studio at Circle Square.
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